Branding with International Process Systems K.K.

Brand and Service

A unification of a brand image in the world market is the most important and a key issue for a global company. Consumers are able to get world information easily by internet, by travelling abroad, by a globalization of their company. Therefore, consumers will be puzzled when they face image conflict of the products or services provided by the same company or under the same brand name.

MARKETING COMMUNICATION

Here is a list of points to be pondered for localization.

if there is needs for the products or services in the local market
if local infrastructure or market is able to accept the products or services
if the products or services provided locally create the same image of the brand in the home country.
how the products or services can be changed in order to generate more demands at a local market.
if the customer segmentation is the same or how different
if your approach to segmented customers is appropriate (media, expression of contents)